Screen-free, beautifully illustrated play products rooted in Indian childhood nostalgia. For the children of today and the parents who remember.
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Every product is illustrated with care — something you'd actually want on your shelf, not hidden in a toy box.
Gully cricket, paper boats, kites, and street food — cultural memories woven into every piece.
Built to pull kids away from devices and into imagination, creativity, and real-world play.
Not just a product — a story. Each item invites curiosity, conversation, and connection.
A beautifully illustrated card deck packed with 50 offline missions — tiny adventures inspired by how Indian kids once spent their evenings. Perfect for ages 5 and up.
Peel, stick, and collect — vibrant sticker sheets packed with gully icons, street food, Indian games, and neighbourhood life. Stick them on notebooks, water bottles, lunchboxes, or anywhere a little gully magic belongs.
Six products. One childhood. All the stories you forgot you knew.
50 illustrated offline missions rooted in Indian childhood. Adventures for ages 5 and up — no screens, no batteries, just pure gully magic.
A vibrant mela scene to piece together, full of chaos and colour.
Hand-drawn gully scenes waiting to be filled with every crayon in the box.
25+ illustrated stickers per sheet. Street food, games, festivals — stick them everywhere.
A poster-sized illustrated map of an imaginary gully world. Frame-worthy.
Early birds get early access, special pricing, and first dibs on limited edition runs.
You're in! See you on the other side.